ORGANIC BEAN#1 – BRAND STRATEGY AND MARKET POSITIONING
Your brand is our business and we specialize in building it ground-up. Right from segmenting and targeting to positioning and key messaging, we take care of it all. Our brand strategy approach is based on deriving success from first principles and is called Triple D™- Discover, Define, Distribute.
In this phase, we do a lot of research. We talk to the founding team extensively to understand their vision and product strategy. We ask a lot of questions and make a lot of notes.
In this phase, we define what your market position should be. We define the key differentiators, the value propositions, the key proof points, and a lot more.
After defining the key market messages, we help to create an integrated marketing strategy with a website, email campaigns, social media and other digital marketing channels.
ORGANIC BEAN#2 – CONTENT MARKETING STRATEGY AND EXECUTION
Good content is the start of good marketing. At Organic Marketing, it is our business to create a compelling content strategy for your business. It starts from understanding your buyer’s personas and journey and then providing targeted content based on that.
In this phase, we identify three major buyer personas and establish their pain points after an extensive study and discussion. Based on that, we create a persona document and map it to the brand messaging matrix.
Based on the identification of major personas, we establish a detailed persona map with content elements for each of those for every stage of the lifecycle. We typically tailor it to the marketing automation stack that our customer uses. In this analysis we use a combination of visual and textual content such as infographics, white papers, case studies, blogs, e-books etc.
Once the content map is defined and is ready, we establish a digital marketing mechanism to distribute the content across major marketing channels. These include paid campaigns, social media outreach, SEO driven programs and more.
ORGANIC BEAN#3 – DEMAND GENERATION STRATEGY AND EXECUTION
All marketing boils down to bringing traffic that converts. Content, PR, campaigns, all of it needs to be conversion driven. And to drive this conversion, you need a strong nurturing track in marketing automation to manage the lifecycle of the lead.
The demand generation discovery sessions will be focussed on understanding your typical marketing and sales cycles for your organization. What kind of pipeline modeling would you like to do? How much of your revenue should be driven by marketing?
Once the pipeline discovery is complete, key definitions of leads at every stage of the cycle are carefully established. From Marketing Qualified Leads(MQLs), Sales Qualified Leads(SQLs) to Opportunities, the attributes for each of them are carefully defined. The lead scoring strategy is defined based on the page click attributes. The overall email and nurturing strategy – with the types of campaigns and the workflows for each campaigns are established. There are several other demand generation elements that will be designed in this phase.
Once the demand generation definitions are ready, we establish a digital marketing mechanism to distribute the and deploy several marketing campaigns and create an integration strategy with social media and SEO. we also deploy paid campaigns and SEO driven programs to promote the campaigns across several channels.
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